Introduction to Kaohsiung Destination Marketing Organization

On July 21, 2022, Maolin National Scenic Area Headquarters under the Tourism Administration, Ministry of Transportation and Communications (MOTC), held a preparatory meeting and on September 7, 2022 announced the establishment of Kaohsiung Destination Marketing Organization, in an effort to better integrate Kaohsiung City and the three townships in Northern Pingtung. The main development brand is "Mountain Sea Flow," with an image of overlapping ocean and rivers in Kaohsiung, while also encouraging tourists to take public transportation from the port city as they roam the beauty of the mountain city.

Destination Marketing Organization Established Date

September 7, 2022

Officials of Destination Marketing Organization Alliance

Alliance Leader: Liu Kun-fu, chairman of Kaohsiung Tourism Association
Alliance deputy leader: Wu Wen-hao, chairman of Liudui Tourism Industry Development Association
Alliance deputy leader: Zhou Wen-bin, chairman of Kaohsiung Hotel Association
Alliance deputy leader: Yang Zhi-zhong, chairman of Kaohsiung Meeting Industry Development Association
Alliance deputy leader: Chung Zhao-yuan, chairman of East Kaohsiung Tourism Industry Alliance
Alliance deputy leader: General: Zheng Qian-ren, deputy director of Kaohsiung Home Stay Association
Director-General: Chen Tze-en, General Manager, Tai Rui Global Enterprise Ltd.
Deputy Secretary General: Liao Yi-shih, Deputy Director, Marketing and Business Development Department, E-DA Development Co., Ltd.
Deputy Director: Huang Li-rong, Proprietor of Long Zheng Co.
Deputy Director: Hsu Chien-tai, Director of Chenxi Travel Agency Co., Ltd.
Deputy Director: Sun Qianling, Director of Chuan Ya Ju Homestay
Deputy Director: Wen Jing-yi, Founder of Nongfu Life

Milestones

2024

Hold the Kaohsiung Tourism Circle X Pingtung Tourism Circle "Fun Tourism and Shopping in Kaohsiung and Pingtung" cross-circle joint marketing event from December 25, 2023, to January 31, 2014.
Hold the Kaohsiung Tourism Circle New Year's Eve Market at E-DA World from December 30, 2023 to January 1, 2024.
Hold the "Excellent Strolling in Kaohsiung" event with the Lantern Festival, where people can get a unique small dragon lantern for every NTD 200 spent from January 18 to March 1, 2024.
Hold the "Kaohsiung is Great" limited tour discount event and offer 200 people discounts from February 20 to April 30, 2024.
Hold the "Local Goodies Market" at the Taichung Station Railway Cultural Park from March 23 to 24, 2024,
Participate in the exhibition and sales at the 2024 Taipei International Summer Travel Fair from July 12 to 15, 2024.
Participate in the display and sales at the 2024 Taiwan Culinary Exhibition from August 2 to 5, 2024.

2023

Participate in the 2023 MATTA FAIR in Kuala Lumpur and tourism promotion activities from March 17 to 21, 2023.
Organize a tourism industry symposium (Southern Taiwan Venue) on April 11, 2023.
Participate in the Kaohsiung International Travel Fair from June 2 to June 5, 2023.
Participate in the Hsinchu International Tourism Exhibition from June 16 to June 19, 2023.
Organize the "2023 Brand Counseling Recruitment Plan of the Kaohsiung Tourism Circle" selection and expert counseling from June to November 2023.
Organize the "Great Gifts in Kaohsiung" of the Kaohsiung Tourism Circle recommended souvenirs selection event and select 20 recommended souvenir stores from July to September 2023.
Participate in the Taipei International Summer Travel Fair from July 14 to July 17, 2023.
Organize the "Great Food in Kaohsiung" joint marketing event for the Kaohsiung Tourism Circle from July 14 to August 2, 2023.
Organize the "2023 Kaohsiung Tourism Circle Innovation Experience Spots" expert on-site counseling from July to September 2023.
Participate in the NATAS Travel in Singapore and Taiwan tourism promotion conference from August 11 to August 14, 2023.
Hold cross-domain tourism circle exchanges and B2B matchmaking promotion meetings from August 24 to August 25, 2023.
Hold the "Great Staying in Kaohsiung" joint marketing event for the Kaohsiung Tourism Circle from September 1, 2023, to January 1, 2023.
Receive a visit from the Busan Tourism Association of South Korea for exchanges on September 6, 2023.
Sign a cooperation agreement with the Hitoyoshi Kuma Tourism Circle in Kumamoto Prefecture, Japan, on September 23, 2023.
Participate in the Taipei Autumn Travel Fair from September 29 to October 2, 2023.
Hold the "Great Strolling around E-DA World Together"-- the Kaohsiung Tourism Circle Market on September 30, 2023.
Organize four key getting acquainted local tours from September to October 2023.
Organize the "Great Shopping in Kaohsiung" joint marketing event for the Kaohsiung Tourism Circle from October 23 to December 1, 2023.
Organize the "Great Fun in Kaohsiung" joint marketing event for the Kaohsiung Tourism Circle from November 1 to December 1, 2023.
Participate in the Kaohsiung International Tea, Coffee, and Food Show 2023 from November 17 to November 20, 2023.
Participate in the Kaohsiung Winter Travel Fair from December 1 to December 4, 2023.

2022

June 17th, 24th, and 28th, 2022, three consensus meetings of the Kaohsiung Destination Marketing Organization are held.
July 21, 2022, a Kaohsiung Destination Marketing Organization preparatory meeting is held.
June to July 2022, an international language-friendly business counseling training workshop is held.
September 7, 2022, the Kaohsiung Destination Marketing Organization Launch event is held at the Kaohsiung Marriott Hotel.
November 5th-8th, 2022, participates in the ITF Taipei International Travel Fair.
November 5th-6th, 2022, the brand counseling small market “Forest of Maolin” exhibition and sales event is held in Xinwei Forest Park.
November 10, 2022, a B to B matchmaking activity is held for potential merchants at Windsor Hotel Taichung.
November 19th-20th, 2022, an integrated marketing event is held for Kaohsiung Destination Marketing Organization at Kaohsiung SOGO Department Store